EF have produced almost one hundred films, all of which have been rewarding for both the teams who worked on them but more importantly the campaigns they were produced for. One of EFs proudest moments was being awarded 'Business Supporter of the Year' by the Animals Asia Foundation in 2011.
The year before, EF had been commissioned by Animal Welfare Director, Dave Neal to produce a film exposing the plight of animals used in entertainment across China. This was EFs third film for Animals Asia.
Dave Neal had spent many arduous months filming at zoos and safari parks and had approximately ten hours of harrowing footage, but for the film to be widely watchable, a duration of only ten minutes was decided on which made the editing process a challenge. Moby donated music and Terry Waite CBE narrated, drawing parallels to the imprisoned animals as he reflected on his own experiences of captivity in Beirut (1987-1991). Within one hour of the film and accompanying campaigns release, the phone rang off the hook with an overwhelming response from the public, journalists, television crews and radio stations. CNN News ran part of the film that night and it featured in almost every UK broadsheet newspaper the following day. Dave Neal was invited into television and radio stations to speak first hand about the campaign and the work of Animals Asia. You Tube numbers exceed ten million; the film has been translated into multiple languages and continues to reach out to people worldwide...but the best bit...
...THOSE IN CHARGE HAD BEEN EXPOSED AND THE PRESSURE FROM THE PRESS CAUSED THE CHINESE MINISTRY FOR ZOOS AND CIRCUSES (ON JANUARY 18TH 2012) TO ISSUE A COMPLETE BAN ON THE USE OF ANIMALS IN PERFORMANCES WITHIN ZOOS AND CIRCUSES THROUGHOUT CHINA!